Blue Monte symbolizes the distant mountains — veiled in a hazy blue as light scatters through the atmosphere, representing a place we long to explore.

The brand merges outdoor functionality with contemporary urban aesthetics, redefining technical outdoor design and exploring new possibilities for modern outdoor lifestyles.

Rooted in authentic outdoor experiences, we respond to the evolving relationship between performance, nature, and aesthetics through technology-driven design. By combining functional innovation with principles inspired by nature, Blue Monte creates products that connect people, technology, and the outdoors — inspiring a more relaxed, restorative, and liberated way of living.

Retail Space

TX Huaihai Plaza Store 

No. 523 Huaihai Middle Road, Huangpu District, Shanghai

Daxing Huiju Store

No. 15 Xinning Street, Huiju, Daxing District, Beijing

West Bund Dream Center Store

No. 2240 Longteng Avenue, Xuhui District, Shanghai

Tianhui Vanke Flagship Store

No. 369 Shaban Road, Chenghua Avenue, Chenghua District, Chengdu